Guerilla Marketing Example – Coca-Cola Happiness Vending Machine

Check out this Guerrilla Marketing Example!

ATLANTA, May 28, 2010 — Since January 12, 2010, hidden camera footage of smiling students getting more than they bargained for from a Coke vending machine has been viewed by more than 2.2 million people on YouTube. Last night, the Coca-Cola “Happiness Machine” was awarded CLIO‟s prestigious Gold Interactive Award at the 51st annual awards dinner held in New York City. A CLIO award is one of the world‟s most recognized industry accolades for advertising, design and communications.

The “Happiness Machine” video, the result of a collaboration between Coca-Cola and integrated interactive marketing agency Definition 6, features a Coca-Cola vending machine transformed to deliver surprising “doses” of happiness to unsuspecting college students. Shot on location at the Queens, NY, campus of St. John’s University, the outwardly typical Coke machine, was placed in the center of the student cafeteria, in full view of five strategically placed hidden cameras. What ensued was totally unscripted.

Over 2 days of filming, the hidden cameras captured the spontaneous reactions of the students as the machine dispensed an array of goodies including, flowers, pizzas, sunglasses, a twelve-foot „hero‟ sub and a seemingly never ending supply of Coca-Cola.
“Happiness is contagious. When you see people smiling, you want to smile.” said Wendy Clark, SVP, Integrated Marketing Communications and Capabilities, The Coca-Cola Company. “This human truth is at the heart the idea. In the video, you see genuine surprise and delight on the students‟ faces when they interact with the Coca-Cola “Happiness Machine” and witness the generosity that ensues as they come together to share in the moments of happiness. It is such a simple yet compelling concept and one that so accurately portrays Coca-Cola for what it ultimately is; one of life‟s simple pleasures.”
Earlier this week, the “Happiness Machine” video reached its biggest audience yet as a 30-second edit of the footage debuted during American Idol‟s season finale.

“Coke’s goal to inspire consumers through small, surprise moments of happiness served as the ideal creative motivation to us,” said Paul Iannacchino Jr., Creative Director, Definition 6. “Our strategy was to deliver doses of happiness in an unexpected, innovative way to engage not only the students, but the audience at large. Whether you were present during the shoot or experiencing the event online, our goal was the same – to put a smile on your face and share that emotional connection.”

The “Happiness Machine” video is part of Coca-Cola‟s global integrated marketing campaign, “Open Happiness,” which invites people around the world to bring positivity, optimism and fun into their lives. Launched in 2009, at the core of the campaign is the message to consumers to open a Coke and share a little happiness.

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A Short Introduction To Marketing

An introduction to marketing for students participating in the Gradua Marketing Internship Programme.

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Viral Marketing

C’mon over to where the main discussion happens after the episode!

Viral marketing can be huge for your business – if you really understand it. In this video, you’ll learn from Jonah Berger’s key steps to make your content contagious.

Social currency is important when it comes to viral marketing. What does that mean? It means you do something to make your customers feels special, and they share the story with others – and include your company in the story.

Another key to viral marketing is understanding triggers, which means associating your company with something that, when your customers see or experience, it triggers a thought of your company. It can be something as simple as a day of the week. Take Rebecca Black for example – her video for her song “Friday” has accomplished viral marketing because people search for it more often on Fridays than any other day of the week.

When you’re thinking about viral marketing for your business, you want to consider offering discounts and decide if it’s beneficial or not. Jonah Berger suggests using the 0 rule – under 0, and a 25% discount seems like more than the same dollar amount off. Over 0, and the dollar amount seems like a better deal even though it’s the same as the percentage.

Viral marketing doesn’t have to be complicated, but it can make a big impact on your business if you do it right.

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Social Media Marketing In 3 Minutes

For your FREE online marketing videos and training:
or TEXT your NAME and EMAIL to (561) 600-4007

Discover how using Social Media Marketing to promote your business can keep you top of mind with your prospects. Use Social Media to position yourself as an expert in your field, teach people how to solve their problems with your product or service and develop a lasting relationship. After all, we all know people buy from people they know like and trust.

Discover the 4 step formula for using Social Media Marketing for your business…

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Bagaimana Cara Menjual Apapun Kapanpun Dimanapun

Tips Bisnis Bagaimana Cara Menjual apapun, kapanpun dan dimanapun

Apakah anda sedang jualan keripik pedas, Jualan batu akik, jualan online, Agen Asuransi, jualan barang MLM, Sales Barang, sales Property, pemilik Rumah makan, usaha agribisnis, Bisnis Makanan, Bisnis Motor, Jasa Pengacara, atau apapun Kerjaan anda

Pasti membutuhkan Marketing agar produk/jasa yang anda jual Laku.

Anda Pasti ingin agar Usaha yang anda buka laris

Nah jadi sebenarnya..

Bagaimana melakukan proses penjualan agar dapat menjual secara alami, tanpa ada tekanan, tanpa ada paksaan dengan Sukses

Simak tips Pak Chandra agar anda dapat menjual apapun,kapanpun, dan dimanapun

Berikut 2 Jurus dari pak Chandra agar Jualan Anda Cepat Laku

1.Pastikan Orang nyaman,
Saya yakin anda juga mau membeli dengan nyaman, begitu juga dengan Calon Customer Anda..

2. Ciptakan Kebutuhan
atau orang itu membutuhkan produk anda

Nah 2 Tips Singkat ini saja sudah cukup untuk membuat Anda jago Menjual..

Untuk Lengkapnya Simak penjelasan pak Chandra di Video.

Terakhir Pesan dari saya adalah Praktekan 2 Jurus ini terus menerus selama 30 Hari.

Dengan melakukan Tips ini selama 30 Hari Anda akan Jago Jualan

Semoga 2 Jurus ini Membuat Jualan Anda Cepat Laku

Salam Hebat Luar Biasa
SuccessBefore30 Team

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Jika Anda tertarik untuk membeli Buku BADAI PASTI BERLALU oleh Chandra Putra Negara klik link dibawah ini :

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Power Rangers Super Megaforce – Legendary Battle Marketing Teaser

Fall Marketing Teaser for Power Rangers Super Megaforce. This teaser has the first unmorphed footage from Power Rangers Super Megaforce “Legendary Battle” episode. .

All-new episodes of Power Rangers Ninja Steel air on Nickelodeon. Saban’s Power Rangers Movie (2017) is now on DVD.

Like (Thumbs Up) and share this video with your friends. For the latest #PowerRangers and #PowerRangersMovie videos, subscribe today!

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Please watch: “Every Power Ranger Morph in Power Rangers History | Mighty Morphin Power Rangers – Super Ninja Steel”

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1. What Is Marketing – Marketing Management Video Lecture By Prof. Vijay Prakash Anand

1. What is Marketing?

Marketing as a term is widely used in the management of a business and in our day-to-day life. The history of marketing dates back to the beginning of civilisation. It started with the barter system and when the volume of business grew up; traders came into existence. With the industrial revolution happening in the late 18th and early 19th century, the business expanded manifold. Again with the subsequent progress in transportation and communication system, the business grew across the borders of a country.

In the Indian context, the Kautilya’s famous book ‘Arthashastra’ talked about the relationship between the sellers and buyers. It also dealt with the earnings of the traders.

Marketing as a topic first appeared in the first half of the 20th century, with reference to distribution. The process of distribution and the determination of price through the demand and supply paved the way for studies in marketing. That’s why economics is known as the mother of marketing. In the early stage, marketing was also known for selling and advertising only. But subsequently with the development of marketing as a management study, it got the right place it deserved through the various principles and theories.

Marketing is all about identifying and meeting human and social needs and that too in a profitable way. Ultimately, the objective of any business activity is to make profits.

In a simpler way, Philip Kotler has defined Marketing in terms of CCDVTP, which means creating, communicating and delivering value to the target market at a profit.

The most definitive definition for Marketing comes from American Marketing Assocuiation (AMA). AMA defines Marketing as: ‘Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’

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Marketing Strategy – Product Life Cycle

Marketing Strategy – Product Life Cycle – The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow and others rise and fall.

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How To Write A Strategic Marketing Plan

| Click to gain access to Growthink’s Ultimate Marketing Plan Template. Or call 800-506-5728 for professional assistance.

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Facebook Marketing Tips 2016 | 1 Secret But Powerful Facebook Marketing Tip

Watch these Facebook Marketing Tips 2016. This Facebook Marketing Secret is very powerful and can help engagement go through the roof on the Facebook Posts that you use it on.

In this video, Billy Funk aka The Extreme Networker, shows how to draw people who like your post back to the post and make a comment. Since Facebook’s Algorithm involves Facebook Edge Rank, we know that every LIKE, COMMENT and SHARE of a post increases the amount of people who will see the post.

So when you use this Facebook Marketing Tip you will be commenting on your own post which will increase the edge rank for that post and essentially increase the audience that Facebook shows your post to.

On top of that, when you comment and tag every one of your Facebook Friends who liked your post but didn’t comment you are pulling them back to your post and a percentage of those tagged will engage and respond with a comment themselves.

Which ultimately will rack up more points with Facebook Edge Rank and the facebook algorithm which will give you more views on that image, text or video you posted on your Facebook Timeline.

This is one of many Facebook Marketing Secrets that most people don’t know about.

It’s still 2015 and you can use this Facebook strategy right now. I encourage you to use these Facebook Marketing Tips in 2016 as well. The year 2016 will be interesting for Facebook Marketing Tips and Tricks moving forward as Facebook will introduce some form of Video Marketing Ads on their Native Video Platform.

This is a great strategy to use for someone looking how to market on Facebook 2016 or any year for that matter!

Will there be more Facebook Marketing Tips, Tricks and Secrets for 2016 from this channel? Absolutely! I am committed to bringing as much value to my audience as possible and as many Video Marketing and Facebook Marketing Tips and Tricks videos that I can produce.

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Facebook Marketing Tips 2016

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